Still open: what the report contains, the waiting page, and whether the invitation comes before or after the report. The three numbers check out: BrightLocal's 2026 Local Consumer Review Survey (45 in 100, up from 6), SOCi's 2026 Local Visibility Index (ChatGPT recommends 1.2 percent of local businesses), and Pew Research (8 in 100 searches with an AI answer still get a click).
Lead Getting To-Dos
Come up with new hooks and lead magnets for the opt-in.
Consult with Jason and Jimmy on improving the opt-in process, including what happens after someone opts in, based on feedback.
It's an argument, built one belief at a time. And every belief gets shown on a real business, not just said.
It opens with a promise, three wishes, and a run of short beats that end with the room already agreeing to the night. Then a three-minute story. Then the beliefs.
One line runs through all of it: AI plus the right marketing is maximum leverage. And maximum leverage equals freedom.
After each belief lands, a new objection shows up. Those are the speech bubbles below, in the room's own words.
Each one tells us what the next belief has to earn.
Still open: the pass that marks every slide and every moment the room takes part, the walk-on before the presenter comes out, and the "What we forgot" email.
Two versions of the offer. The $1,997 version is the newest: one price, done for you, locked October 9. The three-tier version is the October 2 lock it grew from.
And here's where we're building toward: the dream version of the offer, step by step.
Locked October 2, 2026, 83 slides. Settled October 2: no guarantee, Better includes the two meetings, Best is the highlighted card, and no clock-time words in the crossroads. Still open: the partners pass. Two more versions are planned: a mastermind version at $1,997 a month, and a platform version built around "What if you could get all this for free?"
Client Acquisition To-Dos
Photos and screenshots for the presentation.
Refine the visuals in the presentation and the offer.
Read through the presentation as if it were live, the way we did the offer.
This is how we look at a business and see what it's missing.
You give it a business. Usually just the website address.
It reads that business the way a customer would. Then it hands back four things:
That last one matters most.
A finding is nice. A finding with a dollar figure on it is a reason to act.
How A Run Works
Before it opens a single page of the business, it does three things. The order is the whole point.
It reads what it already knows. The standing to-do, Cross-Project Learnings, and the Voice Reference. So the run starts with your judgment loaded, not generic instinct.
It writes down what a buyer in this category needs to hear. Eight to twelve questions, before it looks at the site. Once you've read a page, you can only see what's on it. The list is what lets the run notice what isn't.
It reads every review as one dataset. Not as praise. As evidence of what customers cared about, what they feared before buying, and the words they use. This is the most valuable step in the run.
Only then does it open the site. Every page in the navigation and footer, read against the list. Each question lands as answered well, answered badly, or not answered at all.
Your firsthand knowledge comes in at the review step, not the start. It deepens findings that already exist. It doesn't steer the research before it's looked at anything.
How A Business Moves Through It
Your review is the step that can't be skipped. Everything after it depends on what you correct and add there. The E60 page only worked because three years inside that room went into the brief.
Where It Plugs In
We're still working out exactly where it meets the funnel. For now, two places are clear:
When someone registers. By then we know something about their business: the name, the industry, maybe the website.
When we get a client. It's where every build starts.
Once we know where it fits, it goes into the picture at the top of the page.
Where It Stands Right Now
Right now it's a prompt Daegan runs inside Claude. Not an app yet.
Results So Far
Every business we run gets added here, so everyone can see what it finds.
Next up: more businesses, each with its mock-up and a short list of what the tool found.
Research Tool To-Dos
Build a list of DC businesses and run them through the research and mock-up process: one business end to end first, then many more, and start visiting them.
Test the prompt on different kinds of businesses, like insurance or pest control.
Give it a path for businesses with no website.
With Jason: how the research ties into the assessment, the front end, the workshop, and follow-up.